A team of AI agents that runs the routine work for Waterworx
X9 Lab Media builds and runs autonomous AI agents that take over ongoing work for a business — answering customers, improving search rankings, writing and scheduling marketing, and coordinating the office loop, available around the clock. We set them up and manage them, so the owner doesn't have to.
One agent below is wired up live right now — you can talk to it yourself. The others are real services X9 deploys and manages, shown with sample output. This is an independent concept built for Waterworx Pools & Hot Tubs, with no obligation.
The AI agent team
Each agent owns one part of the business and runs it on an ongoing basis — not a feature the owner operates, but a worker X9 sets up and manages. The customer assistant is simply the most visible one.
Answers the questions homeowners actually ask and guides them toward booking — day or night, so no enquiry goes unanswered.
Improves search rankings and content over time so more local homeowners find the business on Google — ongoing work, not a one-time fix.
A real, deployed result: X9's SEO agent ran the search work for Reno Stars, a Vancouver renovation studio, where Google Search clicks grew from a few a day to 20–30 a day over three months. See the full case study below.
Writes and schedules content on an ongoing basis — social posts, blog articles, ad copy and review replies — all in the company's voice, without the owner lifting a finger.
The conductor. It runs the other agents and plugs into the tools you already use — CRM, calendar, invoicing, dispatch — taking over whole workflows end to end.
X9's SEO agent ran the search work for Reno Stars. Over roughly three months, their Google Search clicks grew from a few a day to 20–30 a day. The same agent would target the searches a pool & hot tub business depends on — "pool builder Abbotsford", "hot tub service Fraser Valley" and the terms local homeowners actually type. The figures above come from Google Search Console; the site is live and verifiable at the link above.
Who we are
X9 Lab Media is a Vancouver studio that builds and runs AI agents for local businesses. We set the agents up, manage them day to day, and stay accountable for the results. This page is an independent concept we built for Waterworx Pools & Hot Tubs — we are not affiliated with the company, and there is no obligation in reviewing it.
The Customer Assistant agent
The most visible agent on the team — a front desk available around the clock that answers the questions homeowners actually ask (a green pool, a noisy pump, a quote for a new build or a hot tub) and guides them toward booking. Type below; this one is wired to a real AI endpoint right now.
● Live. Every message reaches a real AI model, so answers will vary — just as they would on the live website.
The Coordinator agent at work
The Coordinator runs the loop and syncs the software the business already uses (CRM, calendar, invoicing, dispatch) as it goes. The same enquiry from the assistant moves through the office on its own — captured, answered, scheduled, confirmed — while the crew is out on a build.
"Hi — our pool's gone cloudy and green after the rain in Abbotsford. Can someone come take a look this week?"
The Marketing agent's work
Once deployed, the Marketing agent writes and schedules this kind of content on an ongoing basis — posts, blogs, ad copy and review replies in the company's voice, week after week. Everything below was AI-written for Waterworx as a sample of what it produces.
A green pool after a Fraser Valley downpour usually isn't a "more chlorine" problem — it's the balance and the filter falling behind. Before you dump in a jug of shock, check the filter pressure and the pH. Or send us a photo and we'll tell you what it actually needs. #AbbotsfordPools #PoolCare
Fraser Valley spring checklist: the cover's heavy, the water's cold, and the pump hasn't run since October. Book your opening before the May rush — a proper open now means a clear pool for the first warm weekend, not a green one. #FraserValley #PoolOpening
Swipe-worthy, if we do say so: a tired liner and a cloudy, drifting pool → a fresh liner, balanced water and a backyard you'd actually swim in. Same yard, completely different summer. Abbotsford & the Fraser Valley — book your before-and-after. #PoolRenovation #BeforeAndAfter
Why Fraser Valley Pools Go Green Every Spring
Between a long wet shoulder season, conifer pollen and a cover that traps it all, Lower Mainland pools are uniquely prone to a green open. Here's what's actually feeding the algae — and the opening rhythm that keeps your water clear all season.
"Built our pool last year and still come back for the openings and service. On time, tidy, and the water's always clear. Highly recommend."
Thank you so much — this made our day. A pool's only as good as the seasons after the build, so it means a lot that yours opens clear every spring. Your backyard's set up to hold its blue, and we're just a call away whenever it needs us. See you at the next opening.
Book your pool opening before the spring rush.
New pool & hot tub builds, openings, closings and service across Abbotsford & the Fraser Valley. Clear water, tidy crews, one local number.
Content like this works alongside the SEO agent — the same one that ran the search work for Reno Stars, a Vancouver renovation studio, where Google search clicks grew from a few a day to 20–30 a day over three months. See reno-stars.com →
Any agent your business needs
The four core agents are the starting team. We can also build and deploy a new agent around a specific bottleneck in the day. A few we could put to work for a pool & hot tub crew:
Tell us the biggest time-sink in your week and we'll scope an agent for it — no charge to scope, no obligation. Ask the live assistant above, or reply to our email.
Ask the live assistant ↑ Email X9 Lab MediaPut an AI team to work for Waterworx
These agents work around the clock — answering customers, improving rankings, handling marketing and coordinating the office loop. X9 sets them up and manages them, so the owner keeps doing the work only they can do. Start with one agent, or the whole team.