X9 Independent design concept by X9 AI — not affiliated with The Fish Counter. Sample photos, prices & hours.  See all three →
The Fish Counter Seafood Market · Main St
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Plate I · Field Study · Vancouver

A fishmonger,
drawn from life.

The Fish Counter · 3825 Main St · fam. Pescaria domestica

An unsolicited concept from X9 Lab Media — a field study of one of the city's best-loved seafood counters, rendered as a naturalist's specimen sheet.

★ 4.7 from 2,376 Google reviews Photos & prices are placeholders
Fig. 01 — Whole specimen, lateral view Cuts & sourcing · indicative
01 Collar throat cut · rich, prized for grilling 02 Loin thick centre · steaks & portions 03 Fillet boneless side · pin-boned to order 04 Tail lean end · stock & trim N Sourcing note provenance & ratings — to confirm w/ owner
0indicative scale — not to size~60 cm

The Catch

02 / Specimens

Specimens shown are illustrative of a coastal counter — the final list, seasons and pricing would be set with the owner. Every price below is a placeholder: $ ?

Fresh fish fillets on a neutral counter
Photo placeholder
Salmon · fillet
01$ ?

Pacific Salmon

Fillet · skin-on
Oncorhynchus spp.
Raw white fish on a light marble surface
Photo placeholder
Lingcod · steaks
02$ ?

Lingcod

Steaks · whole
Ophiodon elongatus
A whole fresh fish on a board
Photo placeholder
Sablefish · whole
03$ ?

Sablefish

Black cod · whole
Anoplopoma fimbria
Fresh trout on a white plate
Photo placeholder
Trout · side
04$ ?

Ocean Trout

Side · pin-boned
Oncorhynchus mykiss
Fresh scallops on a board with ice
Photo placeholder
Scallops · dry-pack
05$ ?

Sea Scallops

Diver · dry-pack
Placopecten magellanicus
Photo placeholder
Oysters · live
06$ ?

Pacific Oysters

Live · by the dozen
Magallana gigas

The Counter

03 / Method

What this concept would put front & centre

An ice case you can read like a field guide.

The idea: keep the whole fish visible, broken down to order, and name every cut the old way — collar, loin, fillet, tail. Less menu, more specimen.

A counter that teaches as it sells: what's local, what's in season, and what to do with it once you're home.

  • A Whole fish, filleted to order
  • B Cuts named & explained at the case
  • C Provenance shown — sourcing to confirm
A cut of raw fish on a neutral marble surface

Visit

04 / Locality
Locality
3825 Main Street
Vancouver, BC
Hours
Hours — owner to confirmplaceholder · to be set with the shop
Phone
Phone — owner to confirmclick-to-call to be wired on launch
Field rating
★ 4.7 from 2,376 Google reviews
About this concept

This is an independent local business website design concept created by X9 AI to show how The Fish Counter — a local business in Riley Park — could present its products, ordering flow and local experience online. It is a local business website design example and is not affiliated with The Fish Counter. All photos, products, prices and hours shown are examples.

Why this concept works for a Riley Park local business

Built by X9 Lab Media, a Vancouver web studio — we design local business websites and local-business sites across Metro Vancouver. See more at x9-ai.net.