A team of AI agents that runs the routine work for Sure Fire Gas
X9 Lab Media builds and runs autonomous AI agents that take over ongoing work for a business — answering customers, improving search rankings, writing and scheduling marketing, and coordinating the office loop, available around the clock. We set them up and manage them, so the owner doesn't have to.
One agent below is wired up live right now — you can talk to it yourself. The others are real services X9 deploys and manages, shown with sample output. This is an independent concept built for Sure Fire Gas, with no obligation.
The AI agent team
Each agent owns one part of the business and runs it on an ongoing basis — not a feature the owner operates, but a worker X9 sets up and manages. The customer assistant is simply the most visible one.
Answers the questions homeowners actually ask and guides them toward booking — day or night, so no enquiry goes unanswered.
Improves search rankings and content over time so more local homeowners find the business on Google — ongoing work, not a one-time fix.
A real, deployed result: X9's SEO agent ran the search work for Reno Stars, a Vancouver renovation studio, where Google Search clicks grew from a few a day to 20–30 a day over three months. See the full case study below.
Writes and schedules content on an ongoing basis — social posts, blog articles, ad copy and review replies — all in the company's voice, without the owner lifting a finger.
The conductor. It runs the other agents and plugs into the tools you already use — CRM, calendar, invoicing, dispatch — taking over whole workflows end to end.
X9's SEO agent ran the search work for Reno Stars. Over roughly three months, their Google Search clicks grew from a few a day to 20–30 a day. The same agent would target the searches a fireplace business depends on — "gas fireplace installation Mission", "gas insert repair Fraser Valley" and the terms local homeowners actually type. The figures above come from Google Search Console; the site is live and verifiable at the link above.
Who we are
X9 Lab Media is a Vancouver studio that builds and runs AI agents for local businesses. We set the agents up, manage them day to day, and stay accountable for the results. This page is an independent concept we built for Sure Fire Gas — we are not affiliated with the company, and there is no obligation in reviewing it.
The Customer Assistant agent
The most visible agent on the team — a front desk available around the clock that answers the questions homeowners actually ask (a pilot that won't stay lit, a gas insert for an old fireplace, a quote for a new install) and guides them toward booking. Type below; this one is wired to a real AI endpoint right now.
● Live. Every message reaches a real AI model, so answers will vary — just as they would on the live website.
The Coordinator agent at work
The Coordinator runs the loop and syncs the software the business already uses (CRM, calendar, invoicing, dispatch) as it goes. The same enquiry from the assistant moves through the office on its own — captured, answered, scheduled, confirmed — while the owner is out on a job.
"Hi — our gas fireplace won't light and it's getting cold in Mission. Can someone come take a look this week?"
The Marketing agent's work
Once deployed, the Marketing agent writes and schedules this kind of content on an ongoing basis — posts, blogs, ad copy and review replies in the company's voice, week after week. Everything below was AI-written for Sure Fire Gas as a sample of what it produces.
A gas fireplace that won't light usually isn't broken for good — nine times out of ten it's the pilot, the thermocouple or a dusty igniter. Before you write it off, book a service. It's a fraction of the cost of a new unit. #MissionBC #GasFireplace
Fraser Valley fall checklist: the first cold night is the worst time to discover the fireplace won't fire up. A tune-up now — clean the glass, check the pilot, test the burner — means it lights first try when you actually need it. #FraserValley #FireplaceService
Swipe-worthy: a cold, unused brick fireplace → a clean gas insert throwing real heat at the turn of a knob. Same wall, completely different winter. Mission & the Fraser Valley — book your wood-to-gas conversion. #GasInsert #BeforeAndAfter
Gas Insert vs. New Fireplace: Which Makes Sense for Your Mission Home?
If you have an old wood-burning fireplace gathering dust, an insert is often the faster, cleaner upgrade. Here's how to tell when an insert is enough — and when a full new build is the better call.
"Showed up on time, got our gas fireplace lighting again after two cold weeks, and cleaned the glass while they were at it. No mess. Would recommend."
Thank you so much — this made our day. A pilot that quits in the middle of a cold snap is no fun, so we're glad we got you warm again quickly. Your fireplace is set up to light first try all winter now. We're just a call away if it ever needs a second look.
Warm up before the first cold snap.
Gas fireplace installs, inserts & service across Mission & the Fraser Valley. Quick quotes, tidy crews, lights first try.
…and a print-ready services poster
The Marketing agent doesn't only write captions — it lays out finished, branded collateral. Here is a print-ready services poster it generated for Sure Fire Gas: header wordmark and capability badges, the core service lines with a real project gallery, and the contact band — exported ready for a flyer, a showroom window, or a job-site board. Built automatically from the company's services and photos.
lights first try, every winter.
- Built-in, see-through & linear
- Inserts into existing fireplaces
- Surround & mantel fit-out
- Sized to the room
Gas insert · marble surround
Built-in · stone & mantel
Freestanding · stone stack- New gas lines run & connected
- Pressure-tested to code
- Wood-to-gas conversions
- Venting & finishing
Stone hearth · finished
Mantel · gas logs
Brick firebox · converted- Pilot & ignition repairs
- Burner cleaning & glass
- Seasonal safety tune-ups
- Won't-light diagnostics
Flame on glass · serviced
Glass-front · clean burn
Steady flame · tunedContent like this works alongside the SEO agent — the same one that ran the search work for Reno Stars, a Vancouver renovation studio, where Google search clicks grew from a few a day to 20–30 a day over three months. See reno-stars.com →
Any agent your business needs
The four core agents are the starting team. We can also build and deploy a new agent around a specific bottleneck in the day. A few we could put to work for a fireplace & gas crew:
Tell us the biggest time-sink in your week and we'll scope an agent for it — no charge to scope, no obligation. Ask the live assistant above, or reply to our email.
Ask the live assistant ↑ Email X9 Lab MediaPut an AI team to work for Sure Fire Gas
These agents work around the clock — answering customers, improving rankings, handling marketing and coordinating the office loop. X9 sets them up and manages them, so the owner keeps doing the work only they can do. Start with one agent, or the whole team.