A team of AI agents that runs the routine work for Nickel Masonry
X9 Lab Media builds and runs autonomous AI agents that take over ongoing work for a business — answering customers, improving search rankings, writing and scheduling marketing, and coordinating the office loop, available around the clock. We set them up and manage them, so the owner doesn't have to.
One agent below is wired up live right now — you can talk to it yourself. The others are real services X9 deploys and manages, shown with sample output. This is an independent concept built for Nickel Masonry, with no obligation.
The AI agent team
Each agent owns one part of the business and runs it on an ongoing basis — not a feature the owner operates, but a worker X9 sets up and manages. The customer assistant is simply the most visible one.
Answers the questions homeowners actually ask and guides them toward booking — day or night, so no enquiry goes unanswered.
Improves search rankings and content over time so more local homeowners find the business on Google — ongoing work, not a one-time fix.
A real, deployed result: X9's SEO agent ran the search work for Reno Stars, a Vancouver renovation studio, where Google Search clicks grew from a few a day to 20–30 a day over three months. See the full case study below.
Writes and schedules content on an ongoing basis — social posts, blog articles, ad copy and review replies — all in the company's voice, without the owner lifting a finger.
The conductor. It runs the other agents and plugs into the tools you already use — CRM, calendar, invoicing, dispatch — taking over whole workflows end to end.
X9's SEO agent ran the search work for Reno Stars. Over roughly three months, their Google Search clicks grew from a few a day to 20–30 a day. The same agent would target the searches a masonry business depends on — "chimney repair North Vancouver", "brick repointing Vancouver" and the terms local homeowners actually type. The figures above come from Google Search Console; the site is live and verifiable at the link above.
Who we are
X9 Lab Media is a Vancouver studio that builds and runs AI agents for local businesses. We set the agents up, manage them day to day, and stay accountable for the results. This page is an independent concept we built for Nickel Masonry — we are not affiliated with the company, and there is no obligation in reviewing it.
The Customer Assistant agent
The most visible agent on the team — a front desk available around the clock that answers the questions homeowners actually ask (crumbling mortar, a leaning chimney, a quote for a stone wall) and guides them toward booking. Type below; this one is wired to a real AI endpoint right now.
● Live. Every message reaches a real AI model, so answers will vary — just as they would on the live website.
The Coordinator agent at work
The Coordinator runs the loop and syncs the software the business already uses (CRM, calendar, invoicing, dispatch) as it goes. The same enquiry from the assistant moves through the office on its own — captured, answered, scheduled, confirmed — while the crew is up a scaffold.
"Hi — the mortar on the chimney is crumbling and a couple of bricks look loose, in North Vancouver. Can someone come take a look this week?"
The Marketing agent's work
Once deployed, the Marketing agent writes and schedules this kind of content on an ongoing basis — posts, blogs, ad copy and review replies in the company's voice, week after week. Everything below was AI-written for Nickel Masonry as a sample of what it produces.
Crumbling mortar between your bricks usually isn't a "whole wall" problem yet — it's a repointing problem, if you catch it. Left to sit, water gets behind the brick and freezes, and a tidy repoint turns into a rebuild. Walk your walls after a heavy rain. #VancouverHomes #Masonry
North Shore fall checklist: that hairline crack in the chimney crown lets water in, and the first hard freeze turns it into spalled, loose brick by January. A seal and a repoint this month is a lot cheaper than a chimney rebuild in spring. #NorthVancouver #ChimneyRepair
Swipe-worthy, if we do say so: a tired old brick wall with washed-out joints → a clean, tuck-pointed face with the colour of the brick back up. Same wall, completely different decade ahead. Vancouver & the North Shore — book your before-and-after. #Stonework #BeforeAndAfter
Why Lower Mainland Chimneys Spall Faster Than the Rest of Canada
Between coastal rain, freeze-thaw cycles and decades-old mortar, the Lower Mainland is uniquely hard on brick and stone. Here's what's actually breaking down your chimney — and the repointing rhythm that keeps it standing.
"Repointed our front brick wall and rebuilt a crumbling chimney crown. Clean, tidy work and the colour matches perfectly. No mess left behind. Would recommend."
Thank you so much — this made our day. Those older crowns hide a lot, so we're glad we caught the cracking before the wet season got into it. Your chimney and that front wall are set to handle whatever this Vancouver winter throws at them. We're just a call away if anything ever needs a second look.
Seal the chimney before the first big storm.
Brickwork, natural stonework, chimney repair & tuck-pointing across Vancouver & the North Shore. Quick quotes, tidy crews, no mess left behind.
Content like this works alongside the SEO agent — the same one that ran the search work for Reno Stars, a Vancouver renovation studio, where Google search clicks grew from a few a day to 20–30 a day over three months. See reno-stars.com →
Any agent your business needs
The four core agents are the starting team. We can also build and deploy a new agent around a specific bottleneck in the day. A few we could put to work for a masonry & stonework crew:
Tell us the biggest time-sink in your week and we'll scope an agent for it — no charge to scope, no obligation. Ask the live assistant above, or reply to our email.
Ask the live assistant ↑ Email X9 Lab MediaPut an AI team to work for Nickel Masonry
These agents work around the clock — answering customers, improving rankings, handling marketing and coordinating the office loop. X9 sets them up and manages them, so the owner keeps doing the work only they can do. Start with one agent, or the whole team.