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A tiered hand-decorated celebration cake with fresh red flowers
White Rock's oldest business Thrift Ave · Uptown Danish bakery & deli

Custom
cakes,
made here.

Billed as White Rock's oldest business, Hillcrest has decorated celebration cakes and laminated Danish pastry on the same Thrift Avenue corner for generations. This unsolicited concept by X9 Lab Media puts the cakes front and centre. Photos are placeholders to swap for the bakery's own.

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The oldest ovens on Thrift Ave — and still the ones you call for the big day.

Birthdays, weddings, anniversaries, the milestone everyone remembers — decorated by hand, to order, by the bakery the neighbourhood has trusted for decades. A few days' notice for the larger ones; details to confirm with the shop.

Built layer by layer

Every cake, stacked to order.

— built live: a Hillcrest celebration cake

From the counter.

A concept counter — items and any prices to be confirmed with the bakery. Placeholders to make the page real.

A hand-decorated celebration cake with red flowers
01

Custom cakes

Made to order, decorated by hand — for the birthdays, weddings and the milestone days.

made to order · $ ?
Danish pastries glazed with berry jam
02

Danish pastries

Laminated the European way — buttery and glazed, baked fresh each morning.

from the case · $ ?
Crusty flour-dusted baguettes on a bench
03

Breads & loaves

Baguettes, seeded loaves and Danish rye — out of the oven daily.

baked daily · $ ?
European cheeses and dark rye on a board
04

The deli

European cheeses, cold cuts and a fresh sandwich at lunch, beside the cake case.

deli & lunch · $ ?
A fresh deli sandwich on a seeded roll
05

Sandwiches

Made to order on the bakery's own bread — the everyday uptown lunch.

to order · $ ?
A slice of layered chocolate cake on a fork
06

Slices & treats

A slice from the case, a brownie, a muffin for the road — the small everyday sweet.

from the case · $ ?

In the case.

A bakery display case lined with pastries
A slice of pink layered cake
A flaky golden croissant
A stack of fudgy chocolate brownies
A fruit sponge tart with strawberries
A floured bakehouse bench with rolled pastry, a rolling pin, eggs and lemons
Two golden loaves on a dark surface

Thrift Ave,
White Rock.

Up on the uptown high street above the beach — the oldest door, still warm. Order a custom cake, grab a Danish, or take home a loaf.

WhereThrift Avenue, Uptown White Rock, BC
HeritageBilled as White Rock's oldest business
Known forCustom cakes · Danish pastries · deli
CakesMade to order — notice to confirm
HoursTo be confirmed with the bakery
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