Direction 01
Counter & Rail
Warm nostalgic Americana diner editorial — cream & rust, serif headlines, a model-train rail that rides on scroll.
View concept → Direction 02A New West Institution
Warm documentary — full-bleed photographic hero with a dark scrim, parallax, and a single-thread story of the room.
View concept → Direction 03The Specimen Menu
Bright market catalogue — numbered, labelled menu cards laid out like specimens, with a scroll-drawn rail sketch.
View concept →