A team of AI agents that runs the routine work for Boardwalk Optometry
X9 Lab Media builds and runs autonomous AI agents that take over ongoing work for a clinic — answering patients, improving search rankings, writing and scheduling marketing, and coordinating the front-desk loop, available around the clock. We set them up and manage them, so the practice doesn't have to.
One agent below is wired up live right now — you can talk to it yourself. The others are real services X9 deploys and manages, shown with sample output. This is an independent concept built for Boardwalk Optometry, with no obligation.
The AI agent team
Each agent owns one part of the practice and runs it on an ongoing basis — not a feature the staff operate, but a worker X9 sets up and manages. The patient assistant is simply the most visible one.
Answers the questions patients actually ask and guides them toward booking — day or night, so no enquiry goes unanswered after hours.
Improves search rankings and content over time so more local families find the clinic on Google — ongoing work, not a one-time fix.
A real, deployed result: X9's SEO agent ran the search work for Reno Stars, a Vancouver renovation studio, where Google Search clicks grew from a few a day to 20–30 a day over three months. See the full case study below.
Writes and schedules content on an ongoing basis — social posts, blog articles, ad copy and review replies — all in the clinic's voice, without staff lifting a finger.
The conductor. It runs the other agents and plugs into the tools you already use — booking software, recall reminders, EMR — taking over whole workflows end to end.
X9's SEO agent ran the search work for Reno Stars. Over roughly three months, their Google Search clicks grew from a few a day to 20–30 a day. The same agent would target the searches an eye-care clinic depends on — "eye exam South Surrey", "dry eye clinic White Rock" and the terms local families actually type. The figures above come from Google Search Console; the site is live and verifiable at the link above.
Who we are
X9 Lab Media is a Vancouver studio that builds and runs AI agents for local businesses. We set the agents up, manage them day to day, and stay accountable for the results. This page is an independent concept we built for Boardwalk Optometry — we are not affiliated with the clinic, and there is no obligation in reviewing it.
The Patient Assistant agent
The most visible agent on the team — a front desk available around the clock that answers the questions patients actually ask (an overdue eye exam, dry gritty eyes, first-time contacts, broken glasses) and guides them toward booking. Type below; this one is wired to a real AI endpoint right now.
● Live. Every message reaches a real AI model, so answers will vary — just as they would on the live website. It shares general info and helps you book; it isn't medical advice.
The Coordinator agent at work
The Coordinator runs the loop and syncs the software the clinic already uses (booking, recall reminders, EMR) as it goes. The same enquiry from the assistant moves through the front desk on its own — captured, answered, scheduled, confirmed — while the team is with a patient.
"Hi — I think I'm overdue for an eye exam, and my eyes have been dry lately. Can I book a visit this week in South Surrey?"
The Marketing agent's work
Once deployed, the Marketing agent writes and schedules this kind of content on an ongoing basis — posts, blogs, ad copy and review replies in the clinic's voice, week after week. Everything below was AI-written for Boardwalk Optometry as a sample of what it produces.
Eyes burning by 3pm? That afternoon grittiness usually isn't "just tired" — it's often dry eye, and it's very treatable. If screens leave your eyes stinging, a proper look is worth booking. #SouthSurrey #DryEye
Back-to-school checklist for White Rock & South Surrey families: a children's eye exam catches the focus problems a vision screening at school can miss. Booking now beats the September rush. #WhiteRock #KidsEyeHealth
Most of what an eye exam catches, you'd never feel coming — glaucoma and macular change show up on the chart long before they show up in your day. If it's been more than a couple of years, it's time. #EyeHealth #SouthSurrey
Why Your Eyes Feel Drier in Front of a Screen — and What Helps
Long screen days, coastal wind and dry indoor air all add up on the Semiahmoo peninsula. Here's what's actually behind that gritty, end-of-day feeling — and the gentle treatments that settle it for good.
"Thorough, unhurried exam and they actually explained what they were seeing. Helped me finally sort out my dry eyes."
Thank you so much — this means a lot. Dry eye is one of those things that's easy to live with and easy to improve once we find the cause, so we're glad we got to the bottom of it. Your eyes are in good hands; we're here whenever you need a check-in.
Due for an eye exam in South Surrey?
Comprehensive eye exams, an advanced dry-eye clinic, contacts & a full optical — for the whole family, on the South Surrey Boardwalk.
Content like this works alongside the SEO agent — the same one that ran the search work for Reno Stars, a Vancouver renovation studio, where Google search clicks grew from a few a day to 20–30 a day over three months. See reno-stars.com →
Any agent your clinic needs
The four core agents are the starting team. We can also build and deploy a new agent around a specific bottleneck in the day. A few we could put to work for an eye-care clinic:
Tell us the biggest time-sink in your week and we'll scope an agent for it — no charge to scope, no obligation. Ask the live assistant above, or reply to our email.
Ask the live assistant ↑ Email X9 Lab MediaPut an AI team to work for Boardwalk Optometry
These agents work around the clock — answering patients, improving rankings, handling marketing and coordinating the front-desk loop. X9 sets them up and manages them, so the clinic keeps doing the care only it can do. Start with one agent, or the whole team.